The erotic lingerie market has traditionally been divided into two market segments, that have nothing to do with price: low-end and high-end. The low-end segment had its roots in the traditionally male-driven world of pornography; and the existence of a high-end segment, a segment driven entirely by quality, attributed to women entering the market.

Recently, a third segment has begun to appear. Lifestyle couples; women, and their partners, into clubbing, swinging and parties have become increasingly open to acquiring erotic lingerie as lifestyle accessories for a post-Sex and the City lifestyle.

Laney's Lingerie was founded to address this new segment – designer lifestyle lingerie – as a result of one lady's investigation into this market, where she discovered that most quality erotic lingerie, clubbing, party and swingers gear and even fetish clothing, offered for sale online, come from a relative small coterie of reputable suppliers and yet the prices that they are offered for sale vary enormously.

I strive to offer the very best and most popular items, the items "real people" are buying every week, at unbeatable prices, with unbeatable customer service and a promise of no-dicker-dealing; that is to say no hidden costs and no hidden catches... We offer free delivery to UK addresses on all orders and special promotions that help save you time and money.

Laney's Lingerie has over 3,000 items in stock; from world famous brands like Cotelli Collection, Roxanna Exclusives, Rimba Clothing and Sharon Sloane to French luxury items by ParisHollywood, our range is growing quickly. Supported by a bright and airy marketing approach, Laney's Lingerie has gained broad mainstream acceptance and contributes to ‘bringing adult products out of the closet’.